Key Resources for General Assembly: Building Brands People Love

On March 23, I spoke on a panel for General Assembly DC/Crystal City about “Building Brands People Love.”

Here are links to some of the key resources I referenced:

Adam Grant’s book “Originals” [Also: this is one of my favorite interviews: Adam interviewed by one of my favorite radio hosts Krista Tippett for “On Being”]

Statistics/metrics gathering sites: Alexa and Quantcast

How NASA Throws a Ballin’ News Conference

NASA dominated space and social media in 2016

The Real Martians

Cincinnati Creative Mornings, December 2015



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